Madonna’s Material Girl Name Claim

Why the singer is fighting to keep the famous namesake
Thursday , 08 September 2011
Madonna’s Material Girl Name Claim
Madonna with her daughter Lourdes at the launch of Material Girl

Madonna has been left reeling, after a Californian judge determined
that she doesn’t own the phrase Material Girl, just because she had a hit with
a song of the same name.

The federal judge has rejected the pop star’s argument
that she has established trademark primacy over Material Girl for a line of
clothing.

Madonna and her company, Material Girl Brand, are
fighting a lawsuit filed by bosses at a Los Angeles clothing firm, LA Triumph,
last year over their Material Girl clothing, which has been on the market since
1997.

The pop superstar requested a dismissal after insisting
she created the Material Girl concept with the hit song in 1985. However, in
court, Judge S. James Otero announced that “the defendants’ argument that
Madonna created the Material Girl mark through her performances fails as a
matter of law”. Uh-oh. “This Court and other courts have recognized that the
singing of a song does not create a trademark.”

A trial is scheduled for October (2011) and if LA Triumph
wins the battle, Madonna may be forced to pick a new name for her clothing
line. What do you think she should call her new line if she’s forced to change
the name?

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