AWA woman

Madiyah Al Sharqi

05 Mar 2014

Giving contemporary fashion a regal touch

With the UAE taking steps to firmly establish itself as the world’s newest fashion capital, Emirati designer and princess of Fujairah, Sheikha Madiyah, is showing the globe exactly why it’s deserving of the accolade. Having released her spring/summer collection to an intimate reception in Paris last year, Madiyah’s designs were immediately snapped up by several boutiques, establishing a fan following among the international ‘It’ set.

Her first official fashion show in October cemented her status as one of the designers to watch in the region, resulting in her scooping the coveted title of Fashion Designer of the Year at the Arab Woman Awards. Although she admits her social status has paved the way for success in terms of budgeting and resources, Sheikha Madiyah’s individuality expressed through her creations is something that she is intent on developing herself, now that she has made her initial mark on the industry. 

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