The winner of the Dubai One television show The Entrepreneur in 2012 struck out on her own to link freelancers with work opportunities across the Middle East.
So what came first – the nabbesh.com business or the chance to enter The Entrepreneur?
The concept of nabbesh was born in 2011 as an answer to the massive unemployment problem faced in the Middle East and North Africa region. The plan was to understand the causes of unemployment and the low labour participation rate, especially among women and youth, and come up with a solution that would connect talented individuals with work opportunities.
You had to showcase your entrepreneurial flair through many challenges on The Entrepreneur. Which tasks were the toughest?
Mainly the pitches, and particularly the final pitch. Selling yourself is a tough job and at the end of the day it was more about making everyone believe that you are the right woman for the job!
Why do you think you won? Tell us about your strengths. Go on, don’t be modest!
One of the most important characteristics of entrepreneurs is perseverance and I have plenty of that. Proving that you are serious about your venture is also key. I did quit my corporate job to pursue entrepreneurship and that demonstrates confidence and commitment to see it through.
How are you spending the Dhs1 million prize money?
On marketing nabbesh and getting registrations, as well as building a great team. I feel that we are on the right track to become the ‘next big thing’ to hit the region!