L'Oreal is expanding distribution of salon products in the Middle East
L’Oreal Middle East has confirmed a partnership with bgX - the beauty service app that brings our fave salon stylists and products from top UAE salons right to our door. This means L’Oréal's distribution of salon professional products, starting with Dubai and Abu Dhabi, will increase. Goody.
Currently, beauty tech platform bgX offers on-demand beauty services and the world’s fastest retail ecommerce delivery platform. It has launched in London, Paris, Dubai and the US, bringing top beauty salons to the homes or workplaces of consumers like us within 30 minutes, thanks to its partnership with Uber.
Co-Founder and CEO of bgX Ali Rafi says: “We are very excited to work with L’Oreal Middle East. Integrating our bgX platform with the global giants to offer the world’s fastest ecomm platform and lead platform for the on-demand beauty service in this market makes absolute sense."
The app bgX enables everyone to purchase any professional product at the click of a button and have it delivered in less than 30 minutes. So yes, this collab definitely keeps up with our on-demand lifestyle.
For information on L’Oréal go to loreal.com or for bgX visit us.bgxme.com