The Look: Minimal Max
What’s it all about? This is the look we all want (and most probably had 15 years ago): minimal make-up with a flawless finish. It’s all about maximising the minimal; keeping things light, fresh and stripped back to reveal bare, understated glamour. Textures and a glimpse of gloss are essential on this style that swept the MaxMara, Alexander Wang and Paul Smith catwalks.
Who it suits? Everyone, but especially those with strong features and high cheekbones so they can create contours and angles.
How to do it: “Less is definitely more,” says Rex about this look that appears simple, but is super hard to get right. “You want to look like you have the most perfect, sheer skin without looking like you’ve made any effort.” The key to getting this spot-on is to prep the skin so it’s thoroughly cleansed and moisturised before applying a primer – this will help your foundation set and stay in place (and fool everyone!). Then apply your perfect foundation match, followed by a very light dusting of translucent powder.
Hot Tip! Keep skin nude, but then draw attention to your best feature. Either highlight cheekbones or accentuate lips with a slick of gloss.