If you’re a social media influencer, you better make sure to get your influencer licence ASAP.
The National Media Council is on the hunt for unlicensed influencers, and says it will be cracking down. Last year the NMC made an e-media licence mandatory for all paid social media influencers in the Emirates that costs Dhs 15,000.
If any paid influencer is operating without a license, they will be imposed with a Dhs5000 fine with the risk of their account being shut down.
The manager of the Media Licensing Department, Nasser Al Tamimi said they are actively on the lookout for paid influencers without a licenses and they will warn and fine the licenseless influencers.
If can’t afford to dish out thousands of dirhams for a license, the likes of influencer management companies, like ITP Live can offer you coverage with it's own licencing.
If you've got over 5000 followers you can sign up with ITP live in their Live Unite program where you get to work with big brands from all over the world which will get you insane exposure and a chance to grow your following along with your UAE influencer licence! Check their website out if you’re interested.