Pop star Lily Allen has bagged a deal to promote smartphones for the technology giant Samsung, although the singer is known for her love of all things Apple.
Allen, who is often featured on snapshots carrying her beloved iPhone and uses the company's iPad tablet computers, is the new brand ambassador for the Galaxy Alpha.
Samsung's latest cell phone is a rival to Apple's new iPhone 6 and it seems the deal has already had an effect on Allen's allegiances - earlier this month, she was pictured leaving a hotel in Dublin, Ireland showing off a new Samsung phone instead of her usual Apple gadget.
The campaign inludes a TV advert featuring Allen's song As Long As I Got You, which launched in the US yesterday.
If the new Samsung is half-way as cool as its celeb ambassador, we can see why Lily Allen chose to change her tech-gear.