Pinterest just dropped its Pinterest Predicts 2025 report, and it’s a whole vibe check for what’s about to take off next year. Think of it as your personal trend crystal ball because these not-yet-trending gems are about to pop off.
From make-up that blends with your mood to pickle cakes (yes, really), here’s what you’ll obsess over in 2025:
BEAUTY: Serving looks, not just face
Aura beauty
According to Pinterest Predicts, in 2025, we will all match our make-up with our vibe. Gen Z and Boomers are here for high-impact, monochromatic lewks—think purple blush, golden glows, and full-colour lids so bold they’d make a rainbow jealous.
- Aura effect +35%
- Purple blush make-up +30%
- Full-colour make-up eyes +365%
- New wave make-up +410%
- Golden aura +75%
Sea witchery
Mermaids are back, but make it dark and moody. Wet wavy hair, vampy siren make-up, and ocean-inspired nails will have everyone channelling their inner Ursula (but, like, chic).
- Witch outfits aesthetic +40%
- Dark siren make-up +695%
- Dark mermaid make-up +90%
- Wavy, wet hair look +80%
- Sea-inspired nails +65%
FASHION: Matchy-matchy meets moto chic
Seeing Double
Twinning is winning next year. Whether you’re syncing your date night ‘fits or matching mani-pedis with your BFF, we’re all about to lean into the power of pairs.
- Friends matching nails +35%
- Matching shirts +80%
- Coordinating outfits for friends +60%
- Bracelets matching +70%
- Matching outfits for couples casual +90%
Moto boho
Leather moto boots meet flowy skirts and fringe—it’s giving edgy bohemian cowgirl in the best way possible.
- Edgy boho outfits +40%
- Lace skirt outfit +360%
- Moto boots outfit +445%
- Slouchy bag +345%
- Boho fits +755%
Fisherman aesthetic
We didn’t choose this lifestyle; this lifestyle chose us. Fisherman sandals, cable-knit jumpers, and sardine tattoos (?!). Nautical vibes never looked so laid-back. We wonder if northseatok was behind this trend.
- Fisherman sandals +30%
- Cable-knit jumper +110%
- Fish bag +50%
- Raincoat outfit ideas +35%
- Sardine tattoo +80%
HOME: DIY, but make it playful
Primary play
Your inner child is taking the reins in 2025. From hand-painted furniture and funky wall murals to colour-pop doors that scream personality.
- Contrast trim +85%
- Cupboard painting +45%
- Door murals +70%
- Hand-painted furniture +135%
- Hand-painted wall pattern +60%
TRAVEL: Peaks and puffer jackets
Peak travel
We’re about to say goodbye to our fave beach clubs because for 2025, mountains are where it’s at. Gen Z and Gen X are packing their ski boots and heading for breathtaking heights. Perhaps it is time to book those Ski Dubai lessons.
- Atlas mountains Morocco +30%
- Dolomites +45%
- Portillo Chile +195%
- Skiing outfits +255%
- Mountain trip outfit +35%
FOOD & DRINK: Chaotic good vibes
Chaos cakes
Boomers and Gen X lead the charge on quirky, cute, and borderline weird cakes. Rat cakes, anyone?
- Rat cake +170%
- Funny cakes for friends +45%
- Silly cake +115%
- Celeb crush cake +70%
- Funny bento cake design +60%
Rebel floats
Soda is getting a glow-up. Cream sodas, fruity concoctions, and pickle margaritas (wait, what?!) are trending. This trend is already taking off, thanks to Milaf Cola.
- Cream soda aesthetic +105%
- Fruit soda +185%
- Homemade soda +40%
- Root beer aesthetic +40%
- Soda drinks recipes +90%
Pickle fix
Another not-so-surprising trend. Pickles are invading everything—from fries to desserts. You have the lovely Dua Lipa to thank for this one after her pickle and kalapeño diet coke drink nearly broke the internet.
- Pickle margarita +100%
- Pickle fries +50%
- Pickle de gallo +65%
- Pickle cake +45%
- Fried pickle dip +80%
TL;DR? Here’s a breakdown… Pinterest Predicts 2025 trend report is here. Whether you’re painting your walls, matching your bestie, or munching on pickle-flavoured everything, next year is gonna be a wild ride.
Get your saves ready because these trends are coming to your boards very soon!
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