Leona Lewis Gives Boost to Cruelty-free Cosmetics

20 Mar 2013
By Ahlanlive.com

The Body Shop spokeswoman Leona Lewis hails new animal protection laws

British singer Leona Lewis is throwing her weight behind new legislation that is preventing cosmetic companies from testing on animals.

The 27-year-old, who performed at the opening of the new JW Marriott Marquis in Dubai last month, has become an international spokeswoman for The Body Shop. And her first mission is to plaudit new laws introduced in Europe that mean cosmetics are cruelty free.

The Body Shop and non-profit organisation Cruelty Free International, have praised the EU ban on animal testing for cosmetics. And anyone who wishes to sell new cosmetic products and ingredients in the EU must not test them on animals anywhere in the world. The Body Shop will not be affected by the ban, having always been Against Animal Testing.

Leona told Ahlan!: “I urge you to sign the Cruelty Free International pledge, calling on governments around the world to introduce a ban on animal testing for cosmetics. Together we can send a message to governments worldwide that cruelty free is the humane future.”

The Body Shop and Cruelty Free International are urging everyone to sign their pledge to end animal testing for cosmetics, as part of an international campaign to make the EU ban go global.  The pledges are to be presented to governments and stakeholders around the world to demonstrate public support for a total worldwide ban.

To make your voice heard, sign the pledge by heading into any The Body Shop store or by visiting www.crueltyfreeinternational.org/telltheworld