The 21-year-old reality star Kylie Jenner is following her sister, Kendall’s footsteps as she signs her first Adidas Originals campaign.
The reality star will make her Adidas debut in the Falcon campaign.
“I’ve always loved Adidas and it’s been really exciting now being part of the Originals family, especially for the launch of Falcon,” says Kylie.
Falcon’s blueprint, the Falcon Dorf, first came out in the 1997. Coincidently, in the same year that the beauty guru was born, making it a seminal year for the sportswear label.
Two-decades later, Adidas has decided to improvise and relaunch Falcon.
Adidas describes the campaign as fresh, bold and designed for the new generation. However, they say that it still holds on tight to the core values that established it as a revolutionary force.
The shoes are said to combine 90s nostalgia with a modern energy.
“I love 90s style,” reveals Kylie. “It’s really inspired many of the color choices in my beauty collections. These looks are definitely a throwback to that time.”
INFO: The Falcon campaign launches 6 September, in Adidas Originals stores across the GCC and online at adidas.ae for a retail price of Dhs475