Kim Kardashian Raising Money for Charity Through her Mobile Game

Kim Kardashian Raising Money for Charity Through her Mobile Game

25 Nov 2014

The reality star is donating money to World Aids Day through her game Kim Kardashian: Hollywood

Kim Kardashian isn’t just the world’s most famous reality TV star, perfume mogul, fashion designer, socialite, model and business woman; she can now also add philanthropist to her resume. The generous star is helping to raise funds for World Aids Day, thanks to profits from her uber-successful mobile game Kim Kardashian: Hollywood.

The Keeping Up With the Kardashians star will be donating money made from sales of the game until 1 December 2014, with money going to the Global Fund. The charity is aiming to accelerate the end of devastating disease epidemics such as Aids, tuberculosis and malaria.

A statement from the star reads: "Players can show their support by participating in special (charity organisation) (RED) events and purchasing exclusive (RED) in-game items like (RED) Beats headphones.”

She adds: “As a thank you for their support, players can take a (RED) branded selfie with me and share to their social networks! Players can even attend a (RED) fundraiser event in-game. I'm thrilled to be able to support (RED) through Kim Kardashian: Hollywood.”

Kim Kardashian: Hollywood - the star's mobile gaming app

Kardashian launched the mobile game earlier this year, and it has already been valued at over $200 million (that’s over Dhs730 million!). The game promises players the chance to ‘take over LA’ and experience life as a Kardashian. Kim’s momager Kris Jenner has just announced the arrival of her own avatar to join daughter Kim – complete with her trademark brunette crop and white nail varnish – with sisters Khloe and Kourtney expected to announce their own gaming characters soon.