Kim Kardashian was forced to relabel 2 million of her garments after cultural appropriation backlash
After receiving major backlash for cultural appropriation, Kim Kardashian decided to rename her shapewear brand, KIMONO.
The KKW Beauty mogul was bashed by Japanese fans for using the name of their traditional costume inappropriately, and Kim was quick to respond.
But by the time she realised her mistake, 2 million garments were already made, and she was forced to relabel each one.
In the process of deciding how she would go about this, she took to her social media to share her thoughts.
She explained, in the video: "Because I wanted everything to be really seamless and feel really good, we printed everything inside all of the garments,"
"So now I have to come up with a solution and not be wasteful because we have printed almost two million garments so far with the Kimono name."
The Keeping Up With The Kardashian star then shared four options that she was considering as the solution.
The first option involved putting a large black square over the logo. But it seems like Kim wasn't a bit fan of that, saying: "I don’t like that, that’s like too big,"
She decided to stick with her fourth option, which consisted of placing a small rectangular patch over the Kimono logo. She said: "I do like this one — really tiny, that does look like a nice tag,"
Luckily, despite her mistake, fans of the reality star took to Twitter to applaud her efforts.
going out your way and re doing all this shows what of a great business women you are. release what you want. regardless ppl are still gonna buy your stuff, cuz it’s YOU. KIM KARDASHIAN.— BRANDON (@LONELYTHUGGA) July 27, 2019
Other fans also commended her for not being wasteful: "Also, I have to commend you for handling this with a sense of urgency, while also not being wasteful."
The mother of four also told her fans through Twitter than she is "always listening, learning and growing,"
"I so appreciate the passion and varied perspectives that people bring to me," she continued.
We're curious to know what the official brand name will be!