After teasing her fans for weeks about a new secret venture, Kelly Osbourne has revealed she is to launch her own clothing line ‘stories by Kelly Osbourne.’ The Fashion Police presenter took to her Instagram account to announce the news stating “I can finally reveal that I am releasing my debut clothing line @storiesbyko next month! This has been 10 years in the making so to say I'm excited (and a little nervous) is an understatement.”
It’s no surprise that Kelly has decided to launch a fashion brand, as a huge lover and critic of fashion herself it is a perfect fit that the presenter is using her experience and love for clothes to create her own unique line.
Although the range will include high end styles, Kelly doesn’t want to eliminate anyone from her brand, so each piece will be available in sizes 0 to 24 with every woman in mind. Kelly has worked on flattering cuts and shapes so there’s something for everyone.
Kelly spoke to WWD about the range which will combine her own punk style with high end fashion. “Stories is more than just a name - storytelling is the philosophy behind the whole brand. She said. “I believe that every time you wear something, you have a story of where you wore it, whether it be good or bad. What made me realise this was when I was going through my closet and I was like, ‘Oh, I wore those shoes on stage every day when I was in Chicago,’ and ‘I wore that dress to my friend’s funeral,’ and, ‘Oh my gosh, I wore that skirt on a date and it still has a stain on it from where I fell off the steps because he tried to kiss me, I didn’t want to kiss him and I broke my wrist. I can’t get rid of that.’ Like, there are all these funny emotional attachments.”
Initial sketches of the range show a Union jack printed playsuit, monochrome pieces and motif printed T-shirts.
INFO: Launching on 25, September, www.facebook.com/storiesbyko