She's mastered her role as a royal with ease and while she is considered a global fashion icon, Kate Middleton had not fully dipped her toes into the fashion world - until earlier this year, when she became a British Vogue cover star. However, her venture into the notoriously critical industry hasn't gone as well as she might have hoped, as it's been revealed that the issue of the fashion authority that she frounted was in fact out-sold by one starring 24-year-old model, Cara Delevingne.
The Duchess of Cambridge was pictured on the cover of the June issue of the British publication, to mark its 100th year. The shoot, which took place in the countryside with Kate wearing a hat and a trench coat, was seen as a massive coup, as Prince William’s wife had previously declined all other similar offers. As soon as the pictures of Kate were revealed, insiders predicted a huge sales increase for the magazine. It was assumed that ‘the Kate effect’ – which sees items worn by the Duchess almost instantly fly off shop shelves – would translate into copy sales.
However, not everyone was impressed with Kate’s first foray into modelling, with Irish designer Paul Costelloe, who was personal designer to Princess Diana from 1982 to 1997, being one of the most vocal. Comparing Kate to her late mother-in-law, who also appeared on the cover of the magazine, he said: “I was very disappointed with Kate’s cover. She’s not as individual as Princess Diana. She’s not offering the excitement, unexpectedness and vulnerability that Princess Diana did.”
It’s now emerged that Kate’s pulling power isn’t as strong as predicted, with her British Vogue issue not performing as well as expected. Instead of being the biggest-seller of the year, it is Cara’s Delevigne’s September issue that has nabbed the top spot. This is despite the fact that Kate’s issue was the publication’s centenary offering and therefore a collectible item.
Long-time British Vogue editor Alexandra Shulman revealed the surprising news last week on BBC Radio 4’s Woman’s Hour. She said: “Kate Middleton did very well for us, but actually she wasn’t the best-selling issue of the year. For instance, our September issue so far, I think, has been the best-selling issue of the year. It had Cara Delevingne on the cover.”
Kate's style is regularly put under the microscope, with the 34-year-old scrutinised for almost everything she wears. No doubt her confidence will be severly dented after hearing that her first turn as a cover star was not quite the hit that everyone anticipated.