Karl Lagerfeld's Amazing Good Deed
Karl Lagerfeld is giving away prom dresses to underprivileged girls during the month of April.
The German couturier, who oversees luxury brands Chanel and Fendi, unveiled his namesake label in 1984 and has gone on to expand the company to include childrenswear, accessories and footwear.
Now, executives at Paris-based Karl Lagerfeld are teaming with officials at non-profit organisation Girls Inc. of New York City to offer over 100 senior students a dress to wear to their high school dance.
Announcing the partnership, brand representatives explained that Lagerfeld will donate one dress from his range for every dress purchased from the label's website, with the initiative kicking off from Wednesday. Most of Lagerfeld's party dresses are priced from $99 to $228 (Dhs364 - Dhs837).
And on 27 April, girls from the New York area will be eligible to visit a Prom Pop-Up Store to choose an outfit.
Girls Inc. was founded in 1945 by Rachel Harris Johnson with the intention of encouraging all girls to be "Strong, Smart, and Bold" through direct service and advocacy.
The organisation equips girls with the skills to navigate through economic, gender, and social barriers and to grow up as independent individuals. Other companies who have previously worked with Girls Inc. across the U.S. include Dove, Eileen Fisher, Motorola Foundation and The Annie E. Casey Foundation.
Lagerfeld's new initiative comes after he announced in January that he would be collaborating with rising fashion star Kaia Gerber, the 16-year-old daughter of Cindy Crawford, would be designing a capsule collection for the brand which will be comprised of ready-to-wear and accessories.
Merging Karl's Parisian chic aesthetic and Kaia's signature West Coast casual style, the Karl Lagerfeld x Kaia collection will hit stores in September.