Justin Bieber hoping for the sweet smell of success with new deodorant
Justin Bieber has turned his deodorant launch into a family affair by roping his wife Hailey into the campaign ad. The 25-year-old dropped his new Schmidt's collaboration, Here + Now, on Wednesday, and appears in the first ad along with his model wife, who makes a cameo, planting a kiss on her man's cheek.
The Baby singer helped design the packaging for the gender-neutral, baking soda-free deodorant, which features buzz words like "Be Kind", "Stress Less", and "Hug More".
"Here + Now is all about living in this moment we've been given and making the most of it," Bieber says.
"I try to share that message through my music, my lifestyle and through the partners I choose to collaborate with. Schmidt's is a great brand whose products promote natural self-care, which is something I really believe in: take care of yourself, live your best life, and always be Here + Now."
Here+Now is here, for good! Co-created with @justinbieber, Here+Now combines spicy citrus, warm florals, and deep woodsy notes for an unforgettable aroma. Get it today at https://t.co/dvzAgLBNE6 and a @Target near you! #JustinBieber #Bieber #Beliebers pic.twitter.com/kbIrgv1fpT— Schmidt's Naturals™ (@SchmidtsNatural) September 18, 2019
The new product and ad come a month after Justin and Hailey teamed up for a new Calvin Klein underwear commercial.