Julie Powell

The woman going to great lengths for flawless beauty
Wednesday , 05 March 2014
Julie Powell
© ITP Images
Ten years ago I was... busily juggling my home life with simultaneously building my salon, spa and hair extension supply company

Nothing says instantaneous glamour like hair extensions, and beauty expert Julie has been credited with changing the ordinary into the sensational. Julie’s not one to do things by halves, having founded both the Middle East’s first specialist hair extension parlour, The Gold Salon, and her Great Lengths institution, which incorporates a technicians’ academy. In fact, she’s something of a superwoman in disguise, having started her business while simultaneously raising her four children. 

Perfection is not something Julie compromises on, however, and the foundation of her business has been built on quality. She has been a pioneer within the hair extension industry, continuously raising the bar by using only the finest raw materials teamed with faultless customer service. Julie, who describes herself as an ‘A-Type’ personality, oversees every aspect of her business – exciting developments in 2013 included the launch of her own range of organic hair products for longer tresses, called Love Your Hair, plus LashQueen, the UAE’s first home-grown eyelash extension brand.

But by far her most inspirational advancement is the introduction of medical hair loss treatments to The Gold Salon. Unlike hair extensions, these procedures offer solutions for women who have lost their hair due to accident, illness or medical treatment.