Jones the Grocer Launches Exclusive Cheese Club for Aficionados

Jones the Grocer brings in formage expert to kick off its cheese club with a series of foodie events
Thursday , 09 May 2013
Jones the Grocer Launches Exclusive Cheese Club for Aficionados
Jones the Grocer Launches Cheese Club

Authority on all things cheese and author of several related cookbooks, Patricia Michelson will be in the UAE to host tasting workshops, round tables and an exclusive offsite event. These cheese-loving activities will take place in the Jones flagship store in Dubai (20 May) and also in the Al Mamoura, Abu Dhabi store (22 May). Jones the Grocer will also be hosting an event with beverage distributors, African & Eastern on the 21 May at the headquarters tasting room in TECOM.

During each event, Patricia will take participants on a journey through taste, tradition and terroir of cheese. Enthusiasts will be offered suggestions on how to pair cheese and all pro tips from buying, storing, serving and enjoying a range of international cheeses. This social and interactive session is a great opportunity to learn about all aspects of cheese and interact with one of the world’s foremost formage specialists.

For an annual membership fee of Dhs200, cheese club members have access to exclusive hampers, discounts and a complimentary ticket for an event.

INFO: Cheese journey with Patricia: Dhs299, 6pm to 8.30pm, 20 May, Al Manara. Cheese & grape pairing: Dhs399, 6pm to 8.30pm, 21 May, African & Eastern Head Quarters tasting room, TECOM and 7pm to 9.30pm, 22 May, Al Mamoura, Abu Dhabi, 800JONES (56637).

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