Joe Fresh is Coming to the UAE
Another new and exciting retailer is opening its doors in Abu Dhabi. Leading Canadian store Joe Fresh will set up shop on 16 April in Yas Mall. The 10,000 square foot store will offer shoppers the Joe Fresh women’s, men’s and children’s collections.
“We look forward to introducing Joe Fresh to Abu Dhabi, a vibrant and fast-growing retail market. I believe our vision of accessible, modern style united with exceptional value will resonate powerfully with the Abu Dhabi fashion customer. Together with Retail Arabia International, we look forward to bringing this exciting new retail concept to the Yas Mall and Abu Dhabi,” said Mario Grauso, President of Joe Fresh.
Since its launch in 2006, Joe Fresh has grown to become one of Canada’s leading fashion brands, offering collections for women, men and children in categories spanning apparel, accessories, footwear and beauty. Following trends straight from the runway, including flirty florals, bright prints, wide leg trousers and culottes, as well as the perfect shirt in a series of colours and patterns and basic denims - Joe Fresh has arrived in the Middle East just in time for the new season.
There are plans to open an additional nine Joe Fresh stores in the UAE by 2018. Mirroring existing Joe Fresh stores in Canada and around the world, the store will incorporate design elements including minimalist white walls and poured concrete floors.