Jessica Simpson Launches Maternity Wear Line

New mum Jessica Simpson is ready to make baby bumps more fashionable
Tuesday , 15 May 2012
Jessica Simpson Launches Maternity Wear Line
Fashion-forward Jess

It's been just about two
weeks since Jessica Simpson birth to her first child and the new mum is already
back at work. And the work is mummy fashion! Jessica has launched her own line
of maternity wear called Jessica Simpson Maternity. The range will be sold
exclusively at US stores Destination Maternity, Motherhood Maternity and Macy's
this autumn.  

The singer/fashion
designer welcomed daughter Maxwell Drew with fiance Eric Johnson on 1 May and
that seems to have made her love her new project even more. She told,
"I'm so excited to partner with Destination Maternity to design a
collection of fashionable styles that make you look and feel great. You want to
wear clothes that are flattering to your baby bump; you want to show your bump
off." Just like Jess did!

The collection will
feature "breezy, everyday pieces aimed at the modern mum-to-be who wants
to maintain her fashion edge throughout her pregnancy," with prices
starting at $36.

The 31-year-old notoriously
maintained her fashionable reputation throughout her pregnancy term, famously
vowing to give birth in four-inch heels. So we're waiting to see what her
collection's going to be like!

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