Jessica Alba's Company is Being Sued for the Fourth Time!
Actress Jessica Alba is a strong advocate for eco-friendly, natural products and launched The Honest Company in 2011. The business venture was a soaring success, and the company was valued at $1 billion just last year.
Unfortunately, it's not always rainbows and butterflies and The Honest Company has been hit with lawsuit after lawsuit the past few years. The latest legal battle is over a series of eco-friendly cleaning products.
A class action complaint against the actress and her partners has been filed by Missouri housewife Margo Smith. She claims Honest bosses 'deceptively marketed' the firm's popular consumer liquid laundry detergent, dish soap, multisurface cleaner and other products, as not containing Sodium Lauryl Sulfate (SLS). However, tests have found "significant amounts" of the cleaning chemical.
A similar lawsuit concerning the company's alleged mislabelling of products was filed in New York in February, while Honest was also hit with two class action lawsuits last year over its sunscreen, making this the 4th lawsuit filed against the company in less than two years!
The Honest Company partners responded to the latest sodium lauryl sulfate test results, reported in the Wall Street Journal, by insisting the brand uses Sodium Coco Sulfate (SCS) .
The company's bosses accused reporters of not testing for SCS, which they insist is 'less irritating and safer to use'.
"We also want to dispel the myth that SLS and SCS are the same. They are not," a statement read.
We don't know who to believe, but let's just say four lawsuits speak for themselves.