Interview: Sheeraz Hasan

Bringing great shakes and stars to the UAE
Monday , 26 September 2011
Sheeraz Hasan
Sheeraz Hasan
Kim Kardashian and Sheeraz Hasan
Kim Kardashian and Sheeraz Hasan

On October 14 our fave cover star Kim Kardashian will visit the UAE to open the much-anticipated Millions of Milkshakes store. The voluptuous celeb is the latest of a long line of stars to promote the brand, which is recognised by over 500 million people worldwide.

The mastermind behind Millions of Milkshakes, and the man who we have to thank for bringing Ms K to our shores, is Sheeraz Hasan. The founder of Hollywood.tv is one of the biggest names in Hollywood with Tom Cruise calling him “The American Dream”.

Sheeraz’s remarkable journey starts in London, 1991, when at the age of 16, he took over his family’s struggling restaurant and milk shake business. Renaming it the Tinseltown Café, he turned it into a 24-hour Hollywood-themed eatery, and before long, it was a thriving success.

Following this success, with a taste for all things showbiz, he left for Hollywood where a chance encounter with Rowland Perkins, founder of Creative Artists’ Agency, catapulted a charismatic Sheeraz into the movie scene. Within weeks, he had his own TV show, and was covering film premieres, interviewing the biggest celebrities on the red carpet.

Within 18 months Fortune Magazine, devoted a four-page spread to Sheeraz alongside Google founders, Larry Page and Sergey Brin and Microsoft’s Bill Gates. So, from chasing celebs, he’d become the star.

Thanks to his humble personality Sheeraz became a much-liked figure in Tinseltown with the A-list crowd happy to work with him, which helped when launching Hollywood.tv in 2007. A top-rated celebrity media company it supplies content to the likes of CBS, FOX, TMZ, E! and Perez Hilton.

Yet, while excelling in the media industry, Sheeraz’s roots were never far from his mind. And in 2008 he launched Millions of Milkshakes in West Hollywood. He says, “The venue is a family place, where every teenager wants to be seen and where you can’t get your children to leave because everyone loves the experience.”

In less than 12 months Millions of Milkshakes became the most famous milkshake bar in the world and a celebrity hotspot with A-listers requesting to make their own signature shakes.

Discussing why he lures stars such as Kim K, Miley Cyrus and Corey Feldman to promote his brand he says,“It’s a proven fact that the best way to endorse any product is through associating with Hollywood celebrities. Millions of Milkshakes has become the most talked about brand in America through its association with some of the biggest stars in Hollywood and athletes in America.”

Choosing Kim Kardashian and her mum Kris Jenner to open the Dubai Mall store was a no brainer for Sheeraz who says, “The feedback we have received in the Middle East as to which star to invite, Kim’s name was top of the list. We’re excited to have our friends Kim and Kris come to the UAE to celebrate this monumental event and we look forward to giving them a great first introduction to the dynamic cities of Abu Dhabi and Dubai.”

The arrival of the reality star is just the tip of the iceberg, with Sheeraz adding, “Once the people of Dubai get to taste our milkshakes, I’m sure they’ll fall in love with our brand! Once we successfully open our doors at The Dubai Mall we’ll be bringing more celebrities from Hollywood, Bollywood and Arabic stars to create their own milkshakes.” We absolutely can’t wait!

Top 5 places

The Dubai Mall, Dubai - I’ve travelled the world and I’ve never seen a mall that has completely blown me away in every respect. Emaar has defied the odds and set a new standard for malls around the globe.

Alhan Restaurant and Chocolate Bar, Abu Dhabi - I’m in love with Arabic cuisine and they have the best Arabic food here as well as the best flavoured shisha. As for Alhan Chocolate Bar, I’m in love with it.

Burj Khalifa, Dubai - This is truly the landmark for Dubai and once Mission Impossible 4 comes out this will become a global icon.

Atlantis Water Park, Dubai - I stayed at the resort with my family and my two little girls and they absolutely loved it.  The problem is now, whenever I take them to water parks in the US they keep saying ‘daddy take me back to the Atlantis’!

Yas Island, Abu Dhabi - Once Yas Island is fully complete this will definitely become one of the hottest tourist destinations around the world. In the future, I would love to see Millions of Milkshakes be a part of this amazing project.

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