Interview: Beyoncé

Inspired by all things blue, Beyoncé chats with Ahlan! about her new fragrance Beyoncé Pulse...

Ahlan! caught up with Bey to find out more about her
fragrance – read on to hear straight from the lady herself...

 

What
is the inspiration behind your new fragrance, Beyoncé Pulse?
When I started developing Pulse,
I wanted to create a fragrance that would make women feel sexy, powerful and
energised, ready to conquer anything. I like to believe that my music makes
women feel strong and confident, and Pulse is all about finding that power
inside.

You
already have two existing fragrances – Heat and Heat Rush. Why did you decide
to create this new scent, and how is it different from your previous
fragrances?
I love Heat and Heat Rush for
their fiery sensuality and sexiness. Pulse is a vibrant citrus fragrance that
makes me feel sophisticated and confident. To me, fragrance is like putting on
my stilettos – it’s an everyday essential and I’m excited to add a fresh,
sensual, sparkling scent to my fragrance collection.

Tell
us about the process of developing the fragrance. Did you test it out on your
family and husband?
Absolutely! I spent a long time
developing Pulse to make sure we found a scent that was not only sexy and
addictive, but also original. It’s important that I love the scent of my
fragrances, but it’s also very important to me that my fans and the people
around me love it.

What
are some of your other favourite ingredients in the scent?
My favourite ingredient is the
Bluebird Orchid, because I wanted a feminine, floral scent. It’s originally
from Asia and the deep blue-indigo is an extremely rare colour for an orchid.
But what is most special about the Bluebird Orchid is that it has never been
used before in fragrance! I also love the Blue Curacao accord for its clean
freshness. The precious woods and touch of opulent Madagascar Vanilla add a
warmth and sensuality that is irresistible and seductive.

Tell
us about the packaging design for Pulse...
I’m very proud of the Pulse
packaging. I wanted to do something completely out of the box and modern, so we
created the upside down, faceted bottle, like a precious crystal, that
highlights the blue juice inside. The chrome cap is inspired by my stage
costumes, which I love because it incorporates fashion into the overall
design...and I love fashion!

Where
and when is the perfect occasion to wear Beyoncé Pulse?
Pulse is a fragrance you can
wear all the time. I love the idea of a signature scent that lets a woman leave
her mark wherever she goes, so I always try to make my scents appropriate for
any occasion. But if you were the kind of woman who likes to wear different
fragrances, I would definitely recommend Pulse for a night out.

Tell
us what it was like shooting the Pulse ad campaign.
Shooting the Pulse ad campaign
was an incredible experience and I really enjoyed working with Lionel Gasperini
and Jake Nava. I’ve been working on Pulse for such a long time and it’s amazing
for me to see it finally brought to life with all of the beautiful lighting,
energy and design. The Pulse campaign is ultra sexy, powerful and totally
unique and I can’t wait for my fans to see it!

What
sends your pulse racing?
Great music, riding a roller
coaster, jumping in the ocean. When I perform and especially right before I’m
about to go onstage. That is when my pulse really starts racing.

Many
of your songs, and fragrances, focus on the idea of female empowerment. What
does it mean to you to be a strong, powerful woman?
That means that you are
confident and comfortable in your own skin. That you have the strength and
fearlessness to take on challenges, and to set goals and work tirelessly to
reach them.

You
are such an inspiration to so many women, not only for your professional
accomplishments, but also for your positive body image and confidence. Do you
have any advice for women who are struggling with their body image?
Thank you. I would say to those
women that they should define for themselves what beauty is and not get caught
up in someone else’s definition of beauty. This may sound cliché, but everyone
is beautiful. We are too obsessed with what a perfect nose is or perfect hair.
There is nothing more beautiful than loving yourself and being confident.

How
important is smell to you?
The sense of smell is very
important to me. I love the smell of the streets in Italy. They all smell like
gelato. I love the smell of the ocean. My favourite smell though is my mother’s
cooking.

Do
you have a personal routine for applying your fragrance? Any tips that you can
share?
My personal routine would be to
apply fragrance right after a long shower or bath.

If
Pulse were a song what would it be?
My song, Run The World (Girls) for its beat and the message to women
everywhere.

If
Pulse were a place what would it be?
It would be New York City. I
love the energy and the pace. New York is a 24-hour city and something is
always happening.

Who
are your ultimate beauty icons, past and present?

That is always a difficult
question for me because I am inspired by so many beautiful women. I would say
my mother, Tina Knowles, Diana Ross and Barbra Streisand are always at the top
of my list and I loved the late Lena Horne.

What
is the best beauty advice you have ever heard?
It came from my mother. She said
outer beauty fades and that inner beauty has a lasting effect. She also told me
to wash my makeup off before going to bed. I don’t always do but I am trying.