Instagram launched a bunch of amazing new features today
Instagram just keeps getting better! In case you haven’t noticed, the app added video chat, new camera effects and topic channels on explore this morning. Here’s what you can expect…
Video Chat in Instagram Direct
Now, you can video chat in Instagram Direct, either with just one person or a group. Video chat gives you the experience of realtime video in a private space and helps you feel close and connected to friends when you can't be together. Your friends are already on Instagram, and with video chat, you can seamlessly connect across iOS and Android and without a phone number.
To start a video chat, swipe into your Direct inbox and open any message thread. Tap the new camera icon in the right corner, and the video chat will ring your friends' phones so they don't miss it. While on the video chat, you can minimize the video and multitask on Instagram, sending messages and photos in Direct, browsing your feed, posting a story and more.
Video chat is also perfect for groups. You can video chat with up to four people at a time, and the video will expand as more friends join. If there's an active video chat in a group thread, the camera icon will turn blue. Simply tap the camera to join in the fun. You can video chat with your friends for as long as you'd like. When you're ready to leave the video chat, tap the red phone icon at the bottom.
You are in control of your video chat. You can video chat with anyone you have an active Direct thread with. If you block a person, they will no longer be able to video chat you. You can also mute a person if you don't want to receive notifications from them. To update your video chat notifications, tap the gear icon on profile and find the new video chat control in Push Notifications.
Topic Channels on Explore
Topic channels on Explore give you new ways to discover your interests on Instagram. Over 200 million people visit Explore every day to discover new ideas and find inspiration. Now it's even easier to browse through posts you want to see and accounts you want to follow.
With topic channels, you can be more intentional about how you navigate posts on Explore. When you open the page, you'll see a tray at the top with personalized channels. This includes a 'For You' channel, which has a mix of posts tailored to your interests. You'll also see channels on topics you might like such as Art, Sports, Beauty or Fashion – as well as a list of hashtags, giving you more ways to explore your interests. Now, when you want to get inspired by the latest fashion trends or discover a new travel destination, you can easily find posts you're looking for and follow those accounts or hashtags.
New Camera Effects
Lastly, you'll now see the first batch of new camera effects designed by Ariana Grande, Buzzfeed, Liza Koshy, Baby Ariel and NBA in the Instagram camera. Whether you want to make your friends laugh or add some glam to your selfies, you now have more ways to express yourself and feel closer to your favourite accounts.
You'll see a new effect in your Instagram camera if you follow any of these accounts — just tap the face icon at the bottom right corner. If you aren't a follower but you see an effect that you love, you can tap to try it on and add it to your camera.
All of these features are available on Android and iOS starting today.