Inside Blue Ivy’s Dhs100,000 wardrobe

ByAoife Stuart-MadgeMonday , 03 April 2017
Inside Blue Ivy’s Dhs100,000 wardrobe
© Getty Images
Beyonce and Blue Ivy

She may just be five year’s old, but Blue Ivy Carter is already giving us serious wardrobe envy. Beyoncé and her pampered tot were rocking matching mummy-daughter style in Gucci at the Beauty And The Beast premiere in LA last week. While the pregnant Lemonade singer dressed her baby bump in an emerald green silk-chiffon Dhs98,000 gown, her super stylish offspring wore a coordinating custom-made dress featuring embroidered and embellished parrots worth a whopping Dhs95,500.

The fashion moment comes amid reports that Bey has hired celeb stylist Marni Senofonte to work with Blue Ivy, and it’s thought Marni is the creative force behind the Carter heiress’ most jaw-dropping looks. From the Prince-inspired Gucci pants and jacket she wore to the Grammys (Dhs1,230 and Dhs2,800, respectively) to the epic Mischka Aoki princess dress she donned at the VMAs (Dhs42,200), Blue Ivy is fast gaining a rep as one of the best dressed tots in Tinseltown. Even away from the red carpet, the pre-schooler’s off-duty looks match her mum’s designer duds, like the Dhs2,400 floral dress she recently wore in Paris that was a mini-me version of her mum’s Gucci.

But it seems Blue Ivy is not just following in her mum’s sartorial footsteps: the famous progeny is already building a brand that could rival her mum’s global billion-dollar empire. After they failed to secure the rights to the name Blue Ivy back in 2012, word reaches us that Beyoncé and Jay-Z have filed legal papers to trademark the name Blue Ivy Carter so they can use their daughter’s name for products. The mini mogul already has an eponymous beauty line in the works and the trademark application covers a range of other items from clothes to fragrances, haircare, bags, books and even mobile apps and games.

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