It's hard to miss the vibrant displays on the Burj Khalifa, thanks to its towering height and central location in the city.
Other than being THE place to hold the New Year's Eve fireworks display every year, other well-known brands, including Tik Tok, Disney and Huawei have beamed their ads onto the world's tallest building.
Like us, we're sure your mind has wandered to the question of how much it actually costs to do this. Well, wonder no more.
According to Arabian Business, a single three-minute display from 8pm to 10pm, will cost you Dhs250,000 throughout the week. And if you wish to put it up during weekends, you'd have to pay an extra Dhs100,000.
To have your message shown twice between 8pm to 11pm, you will have to pay half a million dirhams, and a full million for five plays between 7pm to midnight. So yeah, you'd need to have a hefty marketing budget to be able to do this.
All displays are managed by Mullen Lowe MENA, and they advise that all designs are to be submitted at least a month before the content is required to go live.
There you go, hope we satisfied your curiousity.