Lebanese-born Zoya moved to Dubai eight years ago to position family channel Al Aan TV and its website as a GCC market leader. Already known for her media marketing acumen, her hard work and dedication paved the way for future success, and by 2011 she was applying her expertise to 2pure ePublishing, a company she co-founded with her husband. As the Group Editor-in-Chief, Zoya has been pivotal in filling a gap in the market for Arabic-language content. The firm operates five business and lifestyle portals, having debuted with the instantly popular nawa3em.com site. This was followed by two gender-specific portals – ra2ed.com, aimed at Arab men, and gheir.com, the first female luxury portal of its kind. The latter took the region by storm in 2012, surpassing established content providers within months.
Replicating her tried and tested formula for success, Zoya launched olntv.tv last year. The online channel catering to Arabic speakers has featured more than 1,000 exclusive videos on topics from fashion and fitness to cars.