Hot 100 2011 - Zeina El-Dana

The fashion darling
Hot 100 2011 - Zeina El-Dana
Zeina El-Dana

When this Lebanese-born entrepreneur came to Dubai eight years ago, she had no idea she’d become founding and managing director of one of region’s most successful fashion PR agencies. Her company, Z7 Communications, looks after top luxury brands including Versace, Tod’s, Net-a-Porter, Versus, Mr Porter and Osman. Not bad for the thirty-something who started out as a one-woman band.

“Fashion has always been a dream of mine, so to work in a truly global industry with so many wonderful people is very rewarding. Now my dream has become reality, I want to grow the business and give other people the chance to work in this amazing industry.”

For Zeina, building a business requires outstanding people that share her vision and commitment to the clients. “We have a very special team in Z7 Communications and I believe this has been, and will continue to be, my biggest single challenge and success.”