Hot 100 2011 - Zaeem Jamal

A spiritual designer
Hot 100 2011 - Zaeem Jamal
Zaeem Jamal

As the man behind Z for Z, this dreamy creative is well known for fusing fashion with spirituality. “This means thinking about what you are wearing – not just how it makes you feel in a physical way, but to make us think about how it makes us feel. How does the colour make you feel? Does the motif or slogan have a significance? My Spring/Summer 2011 ‘Colours of I’ collection is based on the seven Chakras and features crystals to balance energies.”

Even though Zaeem has had plenty of success – including winning the much coveted Masala Award for New Designer – the British-Asian admits that he didn’t always see himself as one. “I had two ambitions, either to be a designer or the first Asian Prime Minister of England, like the UK version of Obama!”

While he may not have gone into politics, instead Zaeem moved to Dubai two years ago after visiting in 1998, where he fell in love with the country instantly. “I remember driving down Jumeriah Beach Road when it was just two lanes, then just walking into a restaurant without having to queue or drive round and round looking for parking!” And like the skyline itself, Zaeem’s life has also been transformed in the UAE, with the designer already planning his first flagship store… “Watch this space!”