Hot 100 2011 - Tala Samman

My Fash Diary
Hot 100 2011 - Tala Samman
Tala Samman

Her mother Lina is one of city’s most celebrated socialites, fashion brand ambassadors and all round fashionistas, and Tala undoubtedly lives up to her family name.

As founder of, this grounded youngster has her feet planted firmly on the ground when it comes to a career in fashion. “It’s not all about dressing up and looking chic. It’s a tough and competitive industry. You have to have a thick skin to survive.”

A self-confessed Dubaiian at heart, Tala says she wants to settle in the UAE and start a family of her own. “I love the culture, the tradition, the skyline and of course the fashion. It just keeps on getting better year upon year. My perfect day would encompass desert dune bashing, a swim with the dolphins, shopping at Dubai Mall, a visit to Burj Khalifa and then dinner at Le Petite Maison.”

This year Tala plans to launch even more exciting new projects, which she is keeping quietly under wraps. Could it be an extension of her blog, online styling or maybe a book in the making?