Hot 100 2011 - Sharmela Puri

Bringing the bling
Hot 100 2011 - Sharmela Puri
Sharmela Puri

Coming from an Indian family, as a kid growing up we always had frequent visits to the jewellers, and when I was a teenager I was obssessed with how the pieces were made and I started to alter the designs and have them custom-made. Then my dad enrolled me on a design course in Spain and I opened my first store in Singapore. I haven’t looked back since,” says Sharmela.

Having been in the jewellery business for over 10 years, Sharmela has taken her beautiful designs all over the world including Spain, Hong Kong, Singapore, South Africa and India, before coming to Dubai two years ago and finding a place that she likes to call her lifelong home. “I always thought I’d end up settling in the Far East, but the UAE has been a wonderful experience. My life here is unforgettable, every day is a new experience. My only qualm is its environmental issues. The UAE needs to go green.”

Sharmela’s perfect day here would start with a Hamman and then a trip to the gold vending machine at Emirates Palace – which she says is her favourite experience. “Everything here is larger than life. We dream it, the UAE builds it.”