Hot 100 2011 - Mariam Al Mazro

The fashion addict
Hot 100 2011 - Mariam Al Mazro
Mariam Al Mazro

Sharjah-born Emirati designer Mariam has big plans for the future. Currently owner of Mimi Fashion Designs, the self-confessed fashion addict is set on expanding her business internationally. “I’ve just had my fourth season at Dubai Fashion Week and I was one of the first UAE nationals to launch a ready-to-wear brand with a totally different creative style,” explains Mariam. “Now I want to achieve my dream of becoming an international brand.”

Mariam started Mimi Fashion Designs just three years ago and is currently stocking her latest line at hot new boutique The Yellow Room, but she admits her career has been fraught with challenges. “To begin with I was very shy with a small social circle, but working in fashion you need to be outgoing, outspoken and confident. It was also a huge challenge for any UAE locals to launch ready-to-wear ranges back then, as it was hard to attract retailers and find the right platform to represent fashion lines professionally.”