Hot 100 2011 - Manuel Ayas
As founder and managing director of AYAS Nightlife Consultants, Manuel lives and breathes the UAE’s club scene. His client list includes the hottest luxury venues such as Armani Prive and Cipriani’s signature nightclub, Allure. “Nightlife has been so much a part of my life. It’s the industry I’ve grown up in and I continue to love it for its exciting dynamics, opportunities and passionate people – be them artists, promoters, owners or the media.”
Manuel’s adventure into the club scene began 12 years ago, starting as Pacha Ibiza. After four years in the Balearic Islands, Manuel travelled the globe and worked in New York, Singapore and Sydney before finally coming to Dubai where he was director at Trilogy and Sanctuary.
“My favourite memory to date has to be opening Armani Prive and hosting Mr Armani’s VIP guests from around the world. It was a great experience opening up a nightclub amid all the local and international hype.”
And his A-list ambitions don’t stop in the UAE. In 2011, Manuel’s goal is to expand his trendsetting nightlife offering to all six continents; “I believe a man should strive to the uttermost in his life in order to acheive the ultimate prize.”