H&M's New Eco-Friendly Conscious Collection Hits Stores this April

20 Mar 2013
By Ahlanlive.com

New images are just in of the brands latest launch, which doesn't just look good it's good for the environment too!

Helen Hunt shocked the world when she stepped out wearing an eco-friendly H&M dress at this year's Oscars. She looked just as glam as the rest of the red carpet but there was a difference; her dress was a high street brand, and what's more it was eco-friendly.

After this, H&M promised this was just the sneak preview into a bigger collection that was to come and now it's arrived. H&M's Conscious Exclusive Collection will land in stores this April. It's created entirely of sustainable materials including organic cotton, recycled polyamide and Tencel. This means the clothes are great for our environment too!

The collection will include sophisticated cocktail dress, long gowns, perfect for a summer ball, and stand-out party pieces. All at a price anyone can afford!

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