H&M Home Is Coming

Swedish style, quality and value hits Dubai and Abu Dhabi this March
ByAhlan! Live ReporterThursday , 15 January 2015
H&M Home Is Coming
The H&M Home Collection, Spring 2015

We all know the sartorial benefits of having an H&M on our doorsteps, so we’re very excited to hear that our interior decoration options have just got a lot wider in 2015. It’s just been announced that H&M Home – the interior wing of the Swedish-based fashion company – are bringing their stylish and fun look to the UAE this March. And we can’t wait.

Since its launch in 2009, H&M Home has brightened up interiors across the globe by taking cues from their team of fashion designers and applying those touches to everything from kitchen essentials to decorative touches.

We’ve caught a glimpse of their new Spring collection, and it could have been made for us. There’s a distinct sunny-climes feel to their new look, with a fusion of Mediterranean feel, nature influences and the geometrics of new urban living. Cushions are imprinted with olive trees and ethnic patterns, stripes are definitely in and brass is used to create a warming effect.

“We are very excited to be able to offer our Home range to our customers in the UAE” says Karl-Johan Persson, H&M’s CEO. “With H&M Home, we offer the same choice and quality at the best price as we do with fashion.” They’ll be peeling back the covers on their new look  at Deira City Centre in Dubai and at Abu Dhabi Mall very soon, so be prepared to freshen up your home life very soon...

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