Heidi Klumis rumoured to be starting her own GOOP-like web blog which will see her dish the dirt on her own private life. And it seems she’s stealing the idea straight from Gwyneth Paltrow’s GOOP newsletter.
"During my 15 years in the business, I’ve received so many questions on a variety of topics from my favorite toothbrush to juggling family and a busy work schedule," spilled Heidi. "I’m bringing in the experts that have helped me over the years to help inspire you! Women are looking for content that speaks to every part of their lives.” Sound familiar? Gwyneth dished to her reader’s when she first launched GOOP that, “I will be sharing recipes, my personal travel notes, the advice that I get and follow, and so much more.” Eek.
Obviously Heidi who is jumping on the webbie band wagon is adamant to take AOL up on their offer of spilling all her secrets because “right now, advice seems so scattered online."
According to AOL executives the website will be a mix of "video content, blogs, slideshows that will focus on everything from fun family activities to insider beauty tips to creating successful relationships at work and home."
Look out Gwyn.