If you've visited France before, you should be aware of their traditional dish called Croque Monsieur and Croque Madame.
The difference between the two is that the Croque Madame has a fried or poached egg on top, whereas Croque Monsieur is usually made with French toast (the egg goes in the bread instead of the egg on top).
Both dishes are baked, and it's actually quite tasty.
Shakespeare Dubai put a little twist to the title of the French Croque Madame and Monsieur dish and translated the word to Croque Ma'am Sir.
Ma’am Sir is a common term in the UAE mainly used by Pinoys. A Reddit user who explained the term:
"hahaha...i'm filipino and this is still funny. Anyway, the Filipino language is gender-neutral our pronouns don't have specific genders that's why we use suffixes (-o for male and -a for female) if we want to distinguish genders (ex. Filipino/Filipina). So "ma'am-sir" will always be there because the language is built like that."
Hello Ma'amSir from r/dubai