Its that time of the year again where shopaholics can splurge to their hearts content! This edition of the festival will offer 34-days of shopping, winning and entertainment extravaganza, the longest running festival of its kind in the world.
Events planned for this season include fashion shows, exclusive product launches, big names in entertainment, as well as the chance to win cars, cash and gold.
Also this year, Dubai Festival City is launching a stunning new waterfront attraction. The DFC launch event will culminate in a fireworks show celebrating the start of DSF 2017.
Plus, retail outlets across the city will be offering discounts of up to 75 per cent on a range of merchandise. Some of the highlights include:
12-Hour Exclusive New Year Shopping
A special promotion running on New Year’s Day at Majid Al Futtaim Malls across Dubai to ring in the New Year, this shopping experience will include a private sale from 12pm-12am offering up to 90 per cent discounts at retail outlets. Shoppers can also expect DSF exclusive rewards, promotions and offers for 12 hours, while food and beverage outlets will also have special offers.
INFO: Starting 12 pm, 1 January - Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me’aisem City Centre Al Barsha and City Centre Al Shindagha
Dubai Gold & Jewellery Group Promotion
The Dubai Gold and Jewellery Group (DGJG) is running a promotion for shoppers spending a minimum Dhs500 at participating gold and jewellery outlets in Dubai to win three fabulous gold prizes every day. Each day, one lucky winner will receive 1/2 kilo of gold, while two others will each win 1/4 kilo of gold. On the final day of DSF 2017, one shopper stands to win 1 kilo of gold.
INFO: 26 December to 28 January
‘Happy Shopping, Happy Winnings’ promotion
The Community Mall promotion will be giving shoppers a chance to win Dhs1 million in prizes. For every Dhs200 spent at a participating mall, customers are entitled to one raffle coupon to win prizes up to Dhs600,000 (with Dhs100,000 given away every week for four weeks); plus a grand raffle will be held on the last day of DSF wherein three winners get to take home great prizes. A Scratch and Win portion of the coupon will also offer customers the chance to win instant prizes.
INFO: 26 December to 28 January, Participating malls of Dubai Shopping Malls Group (DSMG)
DSF is known for its stunning fireworks display and each year the fireworks have become even more spectacular. During DSF, the fireworks shows will start at 8pm at various locations in the city.
INFO: 29-31 December; 5-7 January; 12-14 January; 19-21 January; 26-28 January
Market Outside the Box
Market Outside the Box focuses on emerging local and regional designers, and gives them a chance to showcase their work. Market OTB showcases the emerging artists of jewellery design and accessories, home décor and fashion. More than 100 designers will display their products and promote grass-roots engagement. It will also offer live shows and music concerts as well as food trucks.
INFO: 19-28 January 2017, Burj Park
This will see a series of fashion shows partnering with high-street brands in specific locations across the city. This event will create a fashion show that features landmarks as a canvas to showcase the next fashion styles, using four key locations as the backdrop. Each fashion show will complement the area with the designs and fashion that the models will be wearing.
INFO: 29 December - 3D Office (Dubai Future Foundation); 5 January: THE BEACH; 17 January: Gold Souq; 25 January: CITY WALK