Being chosen for the final show at every incarnation of Fashion Forward is a huge compliment. This showcase for the region’s best designers has been such a boost for the industry and given us an international platform. I also created the Splash calendar.
I moved to Dubai more than 14 years ago. I made the right decision. Dubai is a fantastic place for any fashion designer, aspiring or established. It has the makings of a truly exciting global fashion hub.
It’s a buzz being internationally known. I was also the finale at both Autumn/Winter and Spring/Summer New York Fashion Weeks. I could have gone to Paris or New York (where I did my apprenticeship) when starting out, but picked Dubai instead. I felt the city would give me a better chance to explore my creativity and create my own identity.
I featured in the final episode of Germany’s Next Top Model season 9 and have done fashion shoots for the candidates for the last eight years. Excitingly, season 10 will include a fashion shoot in Dubai that features my latest collection.
Lady Gaga, Olivia Palermo, Tyra Banks, Haifa Wehbe, Diana Al-Hadid, Carrie Underwood, Beyoncé and Paris Hilton are some of the divas I have dressed in 2014. Jessie J wore my ensemble for her Burnin’ Up music video and tour too.
This year I am focusing on taking the AMATO brand global and hoping to launch my pret-a-porter line.