The British singer and songwriter Foxes is to become the face of H&M’s newest campaign this July. It features the first looks from Divided from autumn 2015.
The campaign was shot in Los Angeles, America, with Foxes wearing a cool mix of a new season essentials: bomber jackets, varsity sweatshirts, slogan T-shirts, mini skirts and bootcut jeans. The playful mix allows for experimentation with personal style.
“It was so much fun shooting the H&M campaign. The clothing has tons of character, which means you can really play with the looks and the best thing is it all still feels like me” says Foxes.
“Foxes has the perfect style for this campaign – her effortless look is so inspiring. It’s about a mix of fun pieces that can be worn together in so many different ways,” says Pernilla Wolfhart, H&M’s Head of Design.
The collection will be available in selected H&M stores worldwide, as well as online, from mid-July.