Her swimwear label coolchange is a hit among international beach babes and this July it’s finally launching at Harvey Nichols Dubai. We chat exclusively to designer Sofia Duff to get the lowdown…
Why did you choose to launch in Dubai?
It’s such a fashion forward global, vibrant city and we’re so excited to be here! You have year round sunshine, beautiful beaches, visitors from around the world - I can’t think of a better place for the coolchange girl!
What can we expect to find in Harvey Nichols Dubai?
There are unique bold prints with pops of colour, along with romantic beachy dresses. Styles that will make you feel happy, beautiful and confident.
Do you have any celebrity clients?
Rachel Zoe, Kate Hudson, Jennifer Lopez, Heidi Klum, Jessica Simpson, Kate Beckinsale, and even Queen Rania of Jordan rocks coolchange!
Who is the quintessential coolchange woman?
She’s a sophisticated free spirit. She’s a stylish and fun loving traveller. Coolchange caters to an elevated customer as an aspirational brand of global fashion. From its conception, the brand has been synonymous with a bon vivant easy global lifestyle for beach chic to street.
What sets you apart from other swimwear labels?
The signature of coolchange continues to be our lightweight, versatile resort wear, but the brand was born out of Bali where we continue to make the collection with local artisans. You can see the artistry in our prints, batiks and vibrant colours which really sets us apart.
What is the ethos behind the brand?
Coolchange focuses on maintaining socially responsible production methods with each collection. We work closely with local Balinese artisans and stay true to traditional techniques. Using hand crafted prints and Batiks, we create one of a kind pieces. We want to create the ultimate, effortless travel wardrobe for our jet-setting free spirit.