Filipino Radio in Dubai
Tag 91.1, the UAE's first Filipino radio station, went live at 5am on 25 March. The station, which forms part of the ARN stable, is aimed at the 645,000 Filipinos living in the UAE and is set to be a ratings winner.
The launch follows the success of Filipino Rhythm, a nightly programme on ARN’s Dubai Eye 103.8 station which has broadcast from midnight until 6am for the past five years and will now be incorporated into Tag91.1’s content.
The National reported, "The station is hoping to pique local interest by sponsoring the singer Bruno Mars, whose mother is from the Philippines, when he performs in Dubai Media City on 12 April."