Fashionistas, get ready for a super-stylish shopping spree! Fashion TV (FTV) and the UAE-based Saif Belhasa Group have launched the first ‘I Love Fashion’ store in the Middle East.
Targetted at young style lovers, the store at The Dubai Mall is the very first smart ‘I Love Fashion’ store in the world to feature smart technology. Think 40 personalised style mannequins creating a virtual catwalk and moving through a suspended conveyor belt, giving a 360 degree view of the outfits both in the store window and throughout the store!
It also has all that your wardrobe needs – from classics buys to trendy picks - at affordable prices. There’s also a bespoke selection of jewellery and handbags!
Exciting stuff, and the man behind it all was on hand for the launch in Dubai. Fashion TV founder Michel Adam said, “I am thrilled to be adding Dubai to our portfolio. Consumers in Dubai are very fashion forward, love to dress up and aren’t scared to try new things. This is exactly the kind of woman we want to attract - someone who lives and breathes fashion.”
Saif Ahmed Belhasa, Chairman of the Saif Belhasa Group, added, “Following the success of the Saif Belhasa group in retail, we wanted to bring new fashion concepts to the region, and I Love Fashion from Fashion TV is a world class brand. We secured the first flagship store in The Dubai Mall and plan to expand rapidly in the GCC countries.” There are five stores set to open in 2012, including one in Abu Dhabi.
Sarah Belhasa, brand Ambassador for I Love Fashion and one of city’s top stylistas, had this to say: “This will be the first of many ‘I Love Fashion’ stores in the region. It’s great to be able to offer a totally new concept and with so many fans of FTV here in the UAE, we felt it was only right to start with Dubai.”
We couldn’t agree more! More power to fashion!