Farrah Alshash Alkasem
Necessity is the mother of invention, as they say, so when dedicated mum-of-three Farrah noticed a gap in the Dubai market for a magazine specifically aimed at children, the one and only publication of its kind in the region, Kidz.Blog was born. Inspired by her own maternal experiences, Farrah began working in a local magazine in Dubai shortly after her arrival from the US back in 1999. After falling pregnant with her daughter in 2002, Farrah decided to set the wheels in motion to conceptualise a resource that could make education fun.
Since its inception two years ago, Kidz.Blog has become increasingly popular, welcoming a steady influx of new readers. With Farrah’s formula for success now a tried and tested model, she decided to take on a new challenge in 2013, compelled by her Syrian heritage to raise awareness on the humanitarian crisis in her native region. Together with her friend, Reem Akkad, who lives in the States where Farrah was born and raised, the pair created a Facebook page called ‘Cup of Hope’ to encourage people that even a donation as small as the price of a cup of coffee can make all the difference.