Experience Dubai in a Unique Way

The city will come alive at The Sphere at Dubai Mall
ByAriel Robinson Wednesday , 04 March 2015
Experience Dubai in a Unique Way

Dubai doesn’t do things by halves so we’re not surprised that the world’s largest online interactive city tour has just been unveiled to the public in the world’s biggest mall. The Sphere at The Dubai Mall is the first of its kind installation in the Middle East and is a 15 metre diameter spherical projection theatre, built by San Francisco based Obscura Digital.

The Sphere showcases Dubai’s pioneering spirit by integrating smart and innovative ideas with technology to promote the wonders of the City to its residents and visitors. Open for public viewing, visitors of The Sphere will be witnessing cutting-edge technology on display from the moment they step inside where visitors will be taken to a viewing bridge, seven meters high and will witness films shot in 360 degrees, creating a real experience of Dubai.

“The launch of Dubai 360 established new standards for how people experience a city, and The Sphere is another extension of that experience. The basic idea behind ‘The Sphere’ was to create a physical space whereby we take the high-quality panoramic content from the Dubai 360 website and present it in a unique way to offer a fully immersive journey. This is truly a wonderful experience, for which I’d like to thank the teams at The Dubai Mall, Obscura Digital and Dubai 360 who have worked tirelessly on this project” said Ismaeil Al Hashmi, Project Manager for Dubai 360.

INFO: Free of charge from 4 March to 18 March, The Dubai Mall, www.dubai360.com

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