Turkish butcher, chef, and restaurateur Nusret Gökçe, who better known as Salt Bae after his technique for seasoning meat became an internet meme, has taken his viral status to the next level.
Nusret, the owner of the Nusr-Et, a chain of steak houses. His technique for preparing and seasoning meat became an Internet meme.
Not one to do anything by halves – no, really… Have you seen his workouts on Instagram
– Nusret not only embraced being Salt Bae, but this year during the opening of another branch in Istanbul, he was spotted in a Christmas jumper featuring… himself.
Salt Bae is the perfect example of taking a media storm and making it work to your advantage!