Emma Watson’s S.W.A.L.K Deal

Emma Watson’s new campaign for Lancôme is ‘sealed with a loving kiss’
Tuesday , 14 February 2012
Emma Watson’s S.W.A.L.K Deal
Emma Watson

It’s official: Emma Watson loves Lancôme. The hefty pay cheque she receives for endorsing the brand would be enough to make anyone swoon, but she says it’s not just about the money. In an interview with French Elle, Em reveals, “I would have never lent my image to a brand if I didn’t feel in perfect harmony with it. Lancôme embodies everything I like: France, where I was born, quality and stars who I admire for their sincerity and charm, like Julia Roberts or Penélope Cruz.” What a suck-up! Still, with that perfect pout lathered in Lancôme’s luxe new Rouge In Love range, she can probably kiss whatever she likes! With 24 hues, it has a shade to suit everyone; and Emma has certainly found hers. But, despite being a darling of the fashion world, we still see little Hermione Granger playing with her mother’s makeup.

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