Emma’s Magical Transformation

Does the eco-friendly starlet have a future in fashion?
Wednesday , 20 July 2011
Emma Watson
Emma Watson
Campaign Queen Emma has fronted campaigns for both Burberry and People Tree
Campaign Queen Emma has fronted campaigns for both Burberry and People Tree
Burberry
Burberry
Lean on me
Alberta has shown continuous support for Emma’s beliefs in Fair Trade production
Lean on me Alberta has shown continuous support for Emma’s beliefs in Fair Trade production
Emma Watson
Emma Watson
Emma Watson
Emma Watson
Emma Watson, March 2002
Emma Watson, March 2002
Emma Watson, November 2002
Emma Watson, November 2002
Emma Watson, May 2004
Emma Watson, May 2004
Emma Watson, July 2009
Emma Watson, July 2009
Emma Watson, September 2009
Emma Watson, September 2009
Emma Watson, May 2010
Emma Watson, May 2010

When she first hit our screens back in 2001, Emma Watson was just a cute, slightly gawky ten-year-old synonymous with her beloved character; the bushy-haired know it all Hermione Granger. Though over the last decade, and seven Harry Potter films later, Emma’s style has changed dramatically. Blossoming before our eyes she has developed a sense of style that has cast a spell over audiences and the fashion world alike.

Stealing the show at the recent US premiere of the Deathly Hallows: Part 2 last week in New York, dressed in a stunning metallic Bottega Veneta floor length gown and elegant gamine crop, Miss Watson showed the world she’s one golden girl who has a magical future ahead of her. However, it wasn’t until Emma was named the face of Burberry back in 2009 that people started realising that she had grown up. The campaign, shot by fashion photographer Mario Testino, signaled a colossal change for the Brown’s University student and transformed Emma from a nerdy sorceress to a worldwide fashion icon.

After Hogwarts finally closed its gates, Emma famously shed her statement locks cutting Harry Potter well and truly out of her hair. Taking to Twitter and Facebook to announce her new do Emma permanently distanced herself from Hermione and cemented herself as a style star to watch. A matter of minutes later Emma was revealed as the new face of Lancome. Filming the advert on the streets of Paris, Watson looked every inch the tres-jolie knockout in a blush-hued blazer worn with lace shorts and her own chic vintage bowler hat. But the young starlets involvement with the cosmetics brand wasn’t only skin deep, “I was involved in the concept for the film and the tag line, ‘catch my heart if you can,” said Watson.

This isn’t the first time that Miss Watson has collaborated with a high-end brand name. For many years Emma has worked with the ecologically-friendly clothing line People Tree designing three wearable collections that celebrated the tradition and skills of Fair Trade groups around the world “ I designed the collection last year after I started university in the U.S…Safia and Misato, People Tree’s designers came out to work with me in Rhode Island. Together we decided on all the colours, fabrics, shapes and craft skills” Emma explains.

Since then the actress has started an incredible exciting venture with fashion giant Alberta Ferreti, designing an organic clothing line called ‘Pure Threads’. The idea behind this new collection was very similar to her philosophy with People Tree: organic fabrics based on fair trade fashion. According to Ferreti, “Emma was very much involved in the design process, and was very particular in how she wanted the collection to look, and feel.”

With rumours spreading about a possible eco-friendly make up collection collaboration with cosmetics giant Lancome, and her future career as an actress showing no signs of slowing down –she has recently nabbed roles in the upcoming movies My Week with Marilyn and Perks of Being a Wallflower  - the world can only watch this incredibly talented stars future unfold. Whichever way she chooses Emma’s transformation from geeky drama student to fashion’s newest darling has been nothing short of magical.