Emirates’ Inflight Entertainment (IFE) collaborated with Abdullah Lutfi, an artist represented by Mawaheb from Beautiful People, to design a special artwork that will be featured on its September issue.
For the artwork, Lutfi worked closely with the IFE team to create a piece that’s pretty accurate – a lively depiction of passengers streaming different channels along with their thoughts too. Super cute!
Patrick Brannelly, Emirates’ Division Vice President – Customer Experience, said, “In bringing this cover to life, we held a short briefing meeting where I drew a very rough sketch on my whiteboard to explain what we envisaged. It seems genius to me how he was able to transform such a sparse brief so brilliantly. Abdulla was able to imagine what we wanted and add so much more. It was a pleasure to collaborate with Abdulla and we’re really happy with the final result!”
Mawaheb, meaning ‘talent’ in Arabic, is a Dubai-based art studio for people above 16 years with special needs, or as His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai has stated, “the determined ones”.
Abdullah Lutfi trained and developed his artistic style over the past eight years. As an autistic artist, he views and interprets the world in a different and unconventional way. His art, mainly black and white, features an exaggerated and humorous glimpse of Emirati life. Lutfi hasn’t let his young age come in the middle of his passion, having already had a sold out solo exhibition and giving speed drawing workshops, this boy’s on the road to success.