This passionate philanthropist is dedicated to fighting world hunger and she’s successfully doing so by appealing to the region’s generosity.
2012 was a successful year – tell us about it.
Last year, through the partnerships forged with leading entities across all sectors throughout the region, we generated funds to feed millions of hungry children, men and women, while raising awareness about the issue of hunger and the work carried out by the UN World Food Programme (WFP) to eradicate it.
You’ve been in Dubai since 2005. How easy has it been to get fundraising support in the UAE?
Benevolence and compassion are anchored in the UAE’s local values and traditions; the same spirit of solidarity exists among expats who realise the luck they have in living here and are eager to ‘give back’. I keep being amazed by the genuine goodwill expressed by individuals and corporations in this country, especially when they know that as little as one dirham donated to WFP can feed a hungry child for a day.
How do you make a difference?
The money I help raise is used to fund WFP’s humanitarian operations in the Middle East and around the world, providing food assistance to populations affected by conflicts and natural disasters and helping them rebuild their lives.
Can anyone help?
Absolutely. The thrill of caring, giving and fighting hunger and poverty can be experienced by everyone. Make a donation online, convince your company to support the cause, educate your children, spread the word through social media – so much can be done without interrupting daily routines.